With the convenience brought to us by modern technology, landlords can now advertise their properties without arranging physical showings. Potential tenants can also save time by checking out virtual rental property tours first.
The rise in video popularity when viewing properties is not unexpected; people can watch them anytime and see if the unit appeals to them without making a physical trip. In addition, advertising through videos also increases the market reach of the rental property ad, as it is fairly easy to share videos online.
Creating a video tour of your rental may initially feel daunting, but given enough time to practice useful tips, property owners can engage more prospective renters and offer an engaging digital property tour.
What Are Ways to Create an Effective Rental Video Tour?
Here are some tips to keep in mind when focusing on attracting new residents to your rental through a video tour:
Recognize The Best Route
It is vital to plan your video rental tour before shooting to prevent mistakes. Otherwise, you will need to constantly reshoot, which can waste a lot of time.
Being familiar with the areas you want to showcase ensures that you highlight them effectively in your video.
Top tips include:
- Keeping the doors unlocked to keep filming smooth. You want to avoid struggling with a doorknob or hitting the doors unintentionally.
- Present the best features without delay to catch the attention of the viewers instantly. Though it is often said that it is recommended to save the best for last. This does not apply to digital property tours, as you want to engage viewers instantly. Otherwise, some won’t finish the video and will miss the property highlights.
- Work out the focus points of your video so it is easy to film the rental tour. Have a plan instead of filming things randomly. You can start with the exteriors and then move your way to the interiors of the property.
- Show the entryway of your rental property before filming the front door. Shooting the outdoors before moving inside the unit provides viewers with more perspective.
- Avoid rushing the filming process. Give ample time for the audience of the video tour to absorb the space. Pause from time to time and try to capture the sense of comfort and space your property offers to pique renters’ interest.
Choose Natural Lighting
Outdoor shooting is typical since professional photographers and cinematographers know that the best light to use is natural light.
There are fewer shadows to deal with if you pick the right time of the day to film a property tour. It is advisable to shoot early in the day or late in the afternoon to capture the golden glow of the sun at those hours.
You can open the windows to welcome this natural light and enhance your rental video tour. It is easier to film this way and it is also less costly.
Pick A Landscape Format
The landscape format is more cinematic and provides more space to display details rather than the portrait format. Adapting a landscape format allows potential tenants to estimate your property’s size and glimpse the rental’s layout.
Using a portrait or vertical format can be unsightly to view on the screen and also reduces the opportunity to include more vital details. It is best to go for the landscape format for a better video tour experience for prospective residents.
Keep It Brief
Although you want to showcase every nice feature of your rental to engage the viewers more, this is not recommended. Lengthy videos can expose the audience to boredom, which may mean your video won’t be fully watched.
Make a 3-minute video that includes details. This is a great tip since it also means shorter shooting time. Potential residents can also rewatch the tour several times and review the best features easily.
Be Intentional
Place yourself in your tenant’s shoes. What would you want to see most in a video tour? What details are essential for future residents to learn? What would help them make a decision quickly? These are questions to think about as you plan the rental video recording.
Master the basics of filming by learning how to pan, use different angles, and produce a stable video.
Choose Good Audio
Even if your rental property digital tour is stellar, the wrong background music can ruin the outcome. Make sure to choose the right audio. If you plan to provide narration in the background, the narrator must have a clear voice so viewers can easily understand.
If there’s no narration, you can add background music that is not too distracting. Overpowering music can potentially turn off potential renters.
Bottom Line
Video tours have become a staple in marketing a rental space. It does not mean, however, that photos should no longer be used in ads. Both are great marketing vehicles to attract potential residents.
Property video tours provide promising leads, too, when plenty of potential tenants have checked out your rental tour online. They can quickly contact you and send their inquiries. In addition, you save time when prospective renters fail to show up for physical property tours.
Lastly, make sure you have a great distribution strategy for your video. You want more property exposure so carefully select the best platforms with the highest engagement. You can also consider boosting your digital property tour ads.
If you are seeking a trusted property manager to create videos for marketing, contact Stringer Management today!
