If you are a landlord in Sarasota looking to fill a vacancy quickly, you’ll need to have successful marketing and advertising plan in place. Effective advertising will help you reach a wider audience and get your property rented in no time!

An effective marketing strategy is essential because it helps you reach a wider audience, increase visibility for your rental property, and attract a larger pool of prospective tenants.

Without an effective marketing strategy, a rental property may remain vacant for extended periods, resulting in income loss.

A great marketing strategy will help your property stand out in a crowded rental market and differentiate itself from competitors, leading to increased interest and potential tenants.

When you utilize proven marketing strategies, you’ll be able to showcase your rental unit in its best light and connect with high-quality long-term tenants.

This article will provide expert tips you can use to advertise your rental property in Sarasota successfully!

Study the Rental Market

One of the most common rental property marketing mistakes is not studying the rental market before advertising a rental property. Understanding the local market is crucial as it will let you know what prospective tenants are looking for in a rental unit.

We suggest finding out what amenities are most popular in your area and adding them to your rental. This will both attract prospective tenants and add value to your investment property.

Use High-Quality Photos

Taking great photos is essential for attracting new renters. Make sure your photos show off your property in the best light possible. Take photos during the day when there is plenty of natural light, and make sure the property is clean and tidy before you start your shoot.


Since most renters will browse pictures on the internet before they actually go to view the property, you need to invest in professional-grade photography if you want to pique their tenants’ interest.

Below are some things to keep in mind before taking pictures of your vacant rental:

Staging and Preparation

Before you take photos, make sure that the property is ready for staging. Get rid of trash and other items that could be distracting in a photo. Your goal is to ensure that prospective renters will be able to visualize themselves living in the rental home.


As mentioned, natural daylight is the best lighting to take marketing photos. Remember not to face the source of the light directly when taking pictures because the images won’t come out clear.

If there’s no natural light available, you can turn on all of the lights in the home and/or add additional temporary light sources with a studio light set.


Plan the angles of your shots properly to ensure that you bring attention to your property’s best features. Your goal is to capture the natural look of the property while ensuring that the shots look appealing and the angles flattering.

Shot List

We recommend creating a shot list before you start taking pictures to ensure you don’t miss a room or key area on your property.


Take photos of the most rooms, like kitchens, bedrooms, bathrooms, and living rooms. Don’t forget the outdoor areas and your amenities and furniture too.

Create a Virtual Tour

Virtual tours are becoming more popular as a way to showcase rental properties. If you want to stand out among the competition, you can create a virtual tour using 360-degree photos or videos.

These tours will give potential renters a detailed look at your property. Videos are also a great tool to help prospective tenants visualize themselves staying in your rental.

Write a Unique and Accurate Copy

Be sure to match your photos and video tours with an excellent and accurate property listing. Describe your property in an engaging manner to keep your readers interested in knowing more about the rental unit.

When writing an ad copy, keep the following in mind.

Headline: A great headline should include all the important details that renters want to know. You can follow this formula to help you create an engaging headline:

Rental Price, Number of Bedrooms, Number of Bathrooms, Property Type, Location, Best Feature

For example:

$2,580 2-bedroom 1-bathroom apartment in Sarasota with swimming pool

Description: Your description should complete the story that your pictures are trying to tell. Make sure you describe your property as accurately as possible but use enticing adjectives to keep your readers interested.

Highlight the best points of your property, explain what the neighborhood or community is like, and mention the amenities provided.

List Your Property on Online Platforms and Social Media

Online listings are the most effective way to reach potential renters. There are many websites that allow you to list your property, and you can also use social media to get a wider reach. After all, social media is an effective way to reach a wider audience.


Post your listing on your personal social media accounts, and ask your friends to share it. You can also create a dedicated social media account for your rental business and use it to share photos and updates.

Advertise in Local Newspapers

While online listings and social media platforms are the most effective way to reach potential renters, local newspapers are still a useful tool. Many people still read local newspapers, especially renters who may not be as tech-savvy.


Advertising your rental property in Sarasota successfully requires a well-planned strategy. To increase your chances of finding the right tenant quickly, always be clear and honest in your advertising, and respond promptly to any inquiries from potential renters.

You can also opt to work with a trusted Sarasota property management company to handle this process.

If you’re looking to fill vacancies or achieve your investment goals, reach out to the experts at Stringer Management. Our team is ready to transform your real estate dreams into a reality.